Adam is a Toronto FC soccer fan who spends weekends on watching his favourite team at home and away with other Toronto FC fans. The games bring TFC fans together to experience their team's triumphs and woes. What is this an example of?
A) primary group
B) peer community
C) referent group
D) brand community

Question

Quizplus · Accepted Answer

This is an example of a brand community as the fans are united by their support for a particular sports team (in this case, Toronto FC) and come together to share their experiences and emotions related to the team.

Adam Is a Toronto FC Soccer Fan Who Spends Weekends