Which term refers to a group that a consumer desires to become a member of?
A) formal
B) informal
C) aspirational
D) associative

Name: Which term refers to a group that a consumer desires to become a member of? A) formal B) informal C) aspirational D) associative
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

An aspirational group is a group that a consumer desires to become a member of. This can include groups that embody a certain lifestyle or status that the consumer wishes to attain.

Which Term Refers to a Group That a Consumer Desires