Which term refers to the ability of a group or individual to influence a consumer due to the group's or individual's knowledge of, or experience with, a specific subject matter?
A) referent power
B) legitimate power
C) expert power
D) reward power

Question

Quizplus · Accepted Answer

Expert power refers to the ability of a group or individual to influence a consumer due to their knowledge or experience with a specific subject matter. Referent power is the ability to influence based on the attractiveness or likability of the person or group. Legitimate power is based on formal authority or position. Reward power is the ability to influence based on the promise or delivery of rewards.

Which Term Refers to the Ability of a Group or Individual