In utilitarian influence consumers comply with group expectations to receive a reward or avoid a punishment. What is another term for this type of influence?
A) normative
B) informational
C) rational
D) sanctioned

Question

Quizplus · Accepted Answer

Normative influence refers to the pressure to conform to social norms and expectations in order to be accepted or avoid rejection. This type of influence is often associated with the desire to maintain social relationships or avoid social sanctions, such as disapproval, criticism, or exclusion. Utilitarian influence is a type of normative influence that focuses on the instrumental benefits or costs of compliance with group norms, rather than on the normative meaning or value of these norms. Utilitarian influence is based on the expectation that collaboration with others will lead to mutual gains or losses, and it may involve incentives or sanctions that affect the decision-making of individuals or groups.

In Utilitarian Influence Consumers Comply with Group Expectations to Receive