Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are positioning based on which type of quality?
A) affective
B) perceptual
C) functional
D) subjective

Question

Quizplus · Accepted Answer

Retailers who focus on creating a unique environment, impressive decor, friendly employees, and pleasant emotions are aiming to create a positive emotional response in their customers. This type of quality is referred to as affective quality.

Retailers Specializing in a Unique Environment, an Impressive Decor, Friendly