Consumer search behaviour refers to the behaviours that consumers engage in as they seek information that can be used to satisfy needs.

Question

Quizplus · Accepted Answer

Consumer search behaviour is indeed the behaviour of consumers as they look for information that can help them to fulfill their needs. This behaviour can include searching online, asking friends or family, reading reviews or product descriptions, comparing prices, and more.

Consumer Search Behaviour Refers to the Behaviours That Consumers Engage