Which type of search includes the retrieval of knowledge about products, services, and experiences that is stored in memory?
A) internal
B) initial
C) consideration
D) ongoing

Question

Quizplus · Accepted Answer

Internal search is the type of search that involves the retrieval of information from memory. It involves the recall of past experiences, knowledge, and information about products, services, and brands that a consumer has acquired over time.

Which Type of Search Includes the Retrieval of Knowledge About