Frank only knows about five brands of cellphones. What does this set of brands represent for Frank?
A) consideration set
B) inert set
C) awareness set
D) likely set

Question

Quizplus · Accepted Answer

The set of brands Frank knows about represents his awareness set, as he is only aware of five brands of cellphones. Choice A (consideration set) refers to the subset of brands a consumer considers when making a purchasing decision. Choice B (inert set) refers to the set of brands a consumer is indifferent to and would not consider purchasing. Choice D (likely set) is not a commonly used term in consumer behavior and does not apply in this scenario.

Frank Only Knows About Five Brands of Cellphones