What is another term for a consumer's perceived current state?
A) desired state
B) ideal state
C) actual state
D) personal state

Question

Quizplus · Accepted Answer

The actual state refers to the consumer's current perception of their situation, including their needs, wants, and preferences. It is distinct from the desired state, which represents the ideal situation the consumer would like to achieve. The personal state and ideal state are not synonymous with the actual state.

What Is Another Term for a Consumer's Perceived Current State