Which set of alternatives comprises those to which consumers are indifferent?
A) inept set
B) inert set
C) nonconsideration set
D) secondary set

Question

Quizplus · Accepted Answer

The inert set comprises alternatives that consumers are indifferent to because they lack strong brand associations or have minimal relevance to the consumer's needs and preferences. The inept set refers to alternatives that are actively avoided due to negative experiences or associations, while the nonconsideration set refers to options that are not even considered by the consumer. The secondary set is a set of alternatives that are considered but are of lower priority or preference than the primary set.

Which Set of Alternatives Comprises Those to Which Consumers Are