What is the term for a search effort that is not necessarily focused on an upcoming purchase or decision but rather on staying up to date on the topic?
A) ongoing search
B) extended search
C) proactive search
D) pre-purchase search

Question

Quizplus · Accepted Answer

An ongoing search refers to the continuous effort of searching for information and staying up to date on a particular topic without the intention of making an immediate purchase or decision. This type of search is common for consumers who have a strong interest in a particular subject or product category and want to stay informed about the latest news and developments. Option B, extended search, usually refers to a more intensive search effort conducted before making a purchasing decision. Option C, proactive search, can also be used to describe ongoing search efforts, but it implies a more proactive approach to gathering information rather than simply staying informed. Option D, pre-purchase search, specifically refers to the search efforts made before a consumer makes a purchasing decision.

What Is the Term for a Search Effort That Is