Which statement does NOT accurately describe the amount of search a consumer performs related to decision making?
A) Highly involved consumers tend to search more.
B) As perceived risk increases, search effort increases.
C) Consumers with higher education and income tend to search less.
D) Search will decrease when time constraints are present.

Question

Quizplus · Accepted Answer

Research has shown that consumers with higher education and income tend to search more, not less. Therefore, statement C does not accurately describe the amount of search a consumer performs related to decision making.

Which Statement Does NOT Accurately Describe the Amount of Search