What are the alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration?
A) inept set
B) inert set
C) rejection set
D) secondary set

Name: What are the alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration? A) inept set B) inert set C) rejection set D) secondary set
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Question

Quizplus · Accepted Answer

The inept set consists of alternatives that a consumer considers unacceptable and will not consider for further evaluation or purchase.

What Are the Alternatives in a Consumer's Awareness Set That