Barry bought a used car for his daughter and wanted to put a satellite radio in it for her. He's purchased three satellite radios for his other cars, so he's had some experience with this purchase decision. He remembers having a good experience at a local car audio shop in his town and thinks about going back there. Which type of search involves Barry's retrieval of his knowledge about this product and his experiences at the local shop?
A) primary
B) inward
C) consideration
D) internal

Question

Quizplus · Accepted Answer

This is an example of an internal search, where Barry is relying on his own memory and knowledge to make a decision.

Barry Bought a Used Car for His Daughter and Wanted