Which term refers to the extent to which consumers believe the processes involved in processing a transaction and handling any complaints are fair?
A) marketing equity
B) customer justice
C) equity congruence
D) procedural justice

Question

Quizplus · Accepted Answer

Procedural justice refers to the fairness of the processes involved in processing a transaction and handling any complaints. Marketing equity refers to the overall value and perception of a brand, while customer justice and equity congruence are not commonly used marketing terms.

Which Term Refers to the Extent to Which Consumers Believe