Which type of behaviour occurs when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event?
A) complaining
B) disconfirming
C) switching
D) anti-loyalty

Question

Quizplus · Accepted Answer

When a consumer actively seeks out someone to share an opinion with regarding a negative consumption event, they are engaging in complaining behavior. This could involve expressing dissatisfaction or frustration with a product, service, or overall experience. Complaining behavior is a common reaction when consumers feel they have been wronged or have not received the value they expected.

Which Type of Behaviour Occurs When a Consumer Actively Seeks