What is a consumer who yells, insults, and makes a public scene in an effort to harm a business after receiving poor service engaging in?
A) retaliatory revenge
B) rancorous revenge
C) negative public publicity
D) negative word-of-mouth

Question

Quizplus · Accepted Answer

Rancorous revenge involves a consumer taking actions like yelling and making a public scene to harm a business after receiving poor service.

What Is a Consumer Who Yells, Insults, and Makes a Public