Which of the following is a device that keeps track of the amount of purchasing a consumer has had with a given marketer and offers a reward once some level is reached?
A) commitment program
B) customer share program
C) consistency program
D) loyalty program

Question

Quizplus · Accepted Answer

A loyalty program is a marketing strategy that aims to encourage repeat purchases from customers by offering rewards or incentives for reaching a certain level of spend. It tracks the amount of purchasing a consumer has had with a given marketer and offers a reward once some level is reached. Commitment programs, customer share programs, and consistency programs are not commonly used marketing terms.

Which of the Following Is a Device That Keeps Track