True consumer loyalty consists of both a pattern of repeated behaviour and what other characteristic?
A) positive WOM
B) confirmation
C) customer inertia
D) customer commitment

Question

Quizplus · Accepted Answer

True consumer loyalty consists of both a pattern of repeated behaviour and customer commitment, which goes beyond just repeat purchases and includes an emotional attachment and willingness to continue doing business with a specific brand or company. Positive WOM and confirmation are important factors that can reinforce loyalty, but they alone do not fully capture the essence of true loyalty. Customer inertia, on the other hand, refers to the tendency to stick with a company simply out of habit or convenience, rather than a genuine desire to continue the relationship, and is not a desirable characteristic for building true customer loyalty.

True Consumer Loyalty Consists of Both a Pattern of Repeated