In which situation could a business be most vulnerable to consumers switching?
A) high competitive intensity and low switching costs
B) high competitive intensity and high switching costs
C) low competitive intensity and high switching costs
D) satisfied customers and low switching costs

Question

Quizplus · Accepted Answer

When there is high competitive intensity and low switching costs, consumers have a wide range of options to choose from, making it easier for them to switch to a different business or brand if they aren't satisfied. This puts the business at a higher risk of losing customers and market share.

In Which Situation Could a Business Be Most Vulnerable to Consumers