Which term refers to a sense of attachment, dedication, and identification with a brand or service provider?
A) customer commitment
B) customer loyalty
C) customer share
D) customer consistency

Question

Quizplus · Accepted Answer

Customer commitment refers to the emotional or psychological attachment a customer feels towards a brand or service provider, leading to a sense of dedication and identification with it.

Which Term Refers to a Sense of Attachment, Dedication, and Identification