Stan has not stepped foot in a Walmart store in more than 10 years, and he will do everything possible to avoid going to that store. Which type of consumer is Stan in this example?
A) anti-loyal
B) renegade
C) vigilante
D) apathetic

Question

Quizplus · Accepted Answer

Stan's behavior of avoiding Walmart for over 10 years suggests that he has a strong negative opinion about the store and is actively choosing to avoid it. This behavior is indicative of being anti-loyal, or actively avoiding a particular brand or store. Renegade and vigilante do not accurately describe this behavior, and apathetic would suggest a lack of interest or concern, which does not align with Stan's behavior.

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