Which term means that a consumer will tend to continue a pattern of behaviour until some stronger force motivates him or her to change?
A) consumer inertia
B) consumer apathy
C) consumer commitment
D) consumer loyalty

Question

Quizplus · Accepted Answer

Consumer inertia refers to the tendency of a consumer to continue with a certain pattern of behavior until a stronger force motivates them to change. This can be due to factors such as habit, convenience, or a lack of motivation to seek alternatives.

Which Term Means That a Consumer Will Tend to Continue