Some customers continue to shop at a store just because it is close to their home, not because they especially like that store. Which of the following describes this behaviour?
A) customer share
B) customer loyalty
C) customer inertia
D) customer apathy

Question

Quizplus · Accepted Answer

Customer inertia refers to the tendency of customers to continue with their usual buying behavior, even if they are not particularly satisfied with the product or service, simply because it requires less effort than switching to a different option. In this case, the customer is not necessarily loyal to the store or satisfied with it, but they keep shopping there because it is convenient due to its proximity to their home.

Some Customers Continue to Shop at a Store Just Because