Which term represents the degree of connectedness between a consumer and a retailer?
A) relationship quality
B) relationship longevity
C) relationship empathy
D) relationship inertia

Question

Quizplus · Accepted Answer

Relationship quality refers to the degree of connectedness or attachment between a consumer and a retailer. It is influenced by factors such as trust, satisfaction, commitment, and communication. The higher the quality of the relationship, the stronger the bond between the two parties, leading to increased loyalty, repeat purchase, and positive word-of-mouth.

Which Term Represents the Degree of Connectedness Between a Consumer