Which term refers to the costs associated with changing from one choice, such as a brand, retailer, or service provider, to another?
A) switching costs
B) transfer costs
C) conversion costs
D) external costs

Question

Quizplus · Accepted Answer

Switching costs refer to the costs incurred by a consumer when changing from one choice to another, such as switching from one brand to another or from one service provider to another. The costs can include financial costs, time and effort costs, and psychological costs. Therefore, option A is the correct answer.

Which Term Refers to the Costs Associated with Changing from One