Elaine had a problem with the computer printer she purchased, and when she called the toll-free service support number, she was told that she had to pay to speak to a service representative. She was so mad that she told all of her friends and family about the problem with the printer and the poor service she received and advised them never to buy that brand. Which type of postconsumption behaviour is Elaine exhibiting?
A) switching
B) negative public publicity
C) disconfirming
D) negative word-of-mouth

Question

Quizplus · Accepted Answer

Elaine's behaviour of telling all of her friends and family about the poor service she received and advising them never to buy that brand is an example of negative word-of-mouth.

Elaine Had a Problem with the Computer Printer She Purchased