Sometimes consumers get so mad at a business that they become violent or try to vandalize the business. What is this behaviour called?
A) rancorous revenge
B) retaliatory revenge
C) vengeance
D) negative public publicity

Question

Quizplus · Accepted Answer

Retaliatory revenge refers to the behaviour of consumers who become violent or try to vandalize a business as a result of feeling wronged by that business. It is a form of revenge that is often triggered by intense emotions such as anger, frustration or disappointment. While such behaviour is never justified, it is important for businesses to understand the underlying causes of customer dissatisfaction and take steps to address them proactively. By being responsive and empathetic to customers' concerns, businesses can reduce the risk of retaliatory revenge and cultivate positive relationships with their customer base.

Sometimes Consumers Get So Mad at a Business That They