What can the result be when negative WOM spreads on a relatively large scale?
A) negative public publicity
B) product recalls
C) negative disconfirmation
D) dissatisfaction

Question

Quizplus · Accepted Answer

Negative WOM can quickly spread on a relatively large scale through social media platforms and other online communities, resulting in negative public publicity for the brand or organization. This can damage a company's reputation and lead to a loss of customers, revenue, and market share.

What Can the Result Be When Negative WOM Spreads on a Relatively