Alice would like to change dentists, but she dreads the time and effort it will take to find a new one. Which type of switching costs does this represent?
A) transactional
B) temporal
C) separation
D) procedural

Question

Quizplus · Accepted Answer

Procedural switching costs involve the time and effort required to find and establish a relationship with a new provider, which is what Alice is concerned about.

Alice Would Like to Change Dentists, but She Dreads the Time