Which of the following plays a role in dealing with negative publicity?
A) expectancy/disconfirmation theory
B) theory of reasoned action
C) elaboration likelihood theory
D) attribution theory

Question

Quizplus · Accepted Answer

Attribution theory is concerned with understanding how individuals interpret and explain others' behavior. It can be applied to a company's response to negative publicity by examining how consumers perceive the company's actions and whether they attribute the negative events to internal (e.g. company actions) or external factors (e.g. bad luck). This understanding can help the company develop strategies to mitigate the negative effects of the publicity.

Which of the Following Plays a Role in Dealing with Negative