Which statement best describes relational switching costs?
A) They involve lost time and effort from switching from one brand or service provider to another.
B) They consist of the total economic resources that must be spent or invested as a consumer learns how to obtain value from a new product choice.
C) They are the emotional and psychological consequences of changing from one brand or service provider to another.
D) They form the greatest barrier to switching from one brand or service provider to another.

Question

Quizplus · Accepted Answer

Relational switching costs refer to the emotional and psychological consequences experienced when changing from one brand or service provider to another.

Which Statement Best Describes Relational Switching Costs