Which term refers to the situation when a consumer chooses a competing choice, rather than the previously purchased choice, on the next purchase occasion?
A) disconfirmation
B) switching
C) complaining
D) dissatisfaction

Question

Quizplus · Accepted Answer

Switching refers to the situation when a consumer chooses a competing choice, rather than the previously purchased choice, on the next purchase occasion. Disconfirmation refers to the situation when a consumer's expectations of a product or service are not met. Complaining refers to the act of expressing dissatisfaction with a product or service. Dissatisfaction refers to a negative emotional state resulting from the perception that one's expectations have not been met.

Which Term Refers to the Situation When a Consumer Chooses