Which of the following is a postconsumption behaviour?
A) love
B) attachment
C) equity
D) switching

Question

Quizplus · Accepted Answer

Switching is a postconsumption behavior that refers to a consumer's decision to try a different product or brand after experiencing dissatisfaction or frustration with their current choice. Love and attachment refer to emotional connections a consumer may have with a product, while equity refers to a consumer's perception of fairness in their exchange with the product or brand.

Which of the Following Is a Postconsumption Behaviour