After Starbucks changed their loyalty reward program, Sophia was so dissatisfied with how stars were to be rewarded to loyal customers that she went to #StarbucksRewards on Twitter and tweeted "@Starbucks I'm moving to @TheCoffeeBean because their rewards are better than what you propose. Adios #StarbucksRewards." Which type of behaviour did Sophia exhibit?
A) disloyalty
B) disconfirmation
C) switching
D) revenge
Correct Answer:
Verified
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