Being 'stuck in the middle' gives low profits because
A)the firm loses those customers who want the lowest prices.
B)the firm loses those customers who want the best product on the market.
C)employees become confused about what the firm's goals and strategy really are.
D)all of the above.

Question

Quizplus · Accepted Answer

Being 'stuck in the middle' implies that a firm is not able to effectively compete on either price or differentiation, leading to the loss of customers seeking the lowest prices or the highest quality, and potentially causing confusion among employees about the company's strategic direction.

Being 'Stuck in the Middle' Gives Low Profits Because