In many industries the market leaders
A)manage to reconcile low costs with some effective differentiation.
B)are the cost leaders.
C)have very well-differentiated brands.
D)b and c.

Question

Quizplus · Accepted Answer

Market leaders in many industries manage to reconcile low costs with effective differentiation. This allows them to offer a unique value proposition to customers while keeping costs low, which in turn helps them maintain their position as market leaders. While cost leadership and brand differentiation are important factors for market leaders, the ability to balance both is the key to sustained success in most industries.

In Many Industries the Market Leaders