The essence to winning a standards war is
A)having the best technology.
B)building a strong market presence, and some powerful allies - complementers and leading customers.
C)owning the most intellectual property.
D)simply being the first in the market.

Question

Quizplus · Accepted Answer

While having the best technology and owning intellectual property may seem important, standards wars are ultimately won by building a strong market presence and forming alliances with complementers and leading customers who can help promote and adopt the standard. Being the first in the market doesn't always guarantee success, as evidenced by many failed early movers in various industries.

The Essence to Winning a Standards War Is