Arguments that rely on heuristics and other mental shortcuts follow what path to persuasion

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Arguments that rely on heuristics and mental shortcuts follow the peripheral path to persuasion. This path relies on cues such as the credibility or attractiveness of the speaker, rather than the content or logic of the argument. Heuristics are mental shortcuts that people use to make judgments and decisions quickly, without fully considering all the available information. Examples of heuristics include the availability heuristic (relying on readily available information) and the representativeness heuristic (making judgments based on how well something fits our expectations or stereotypes).

Arguments That Rely on Heuristics and Other Mental Shortcuts Follow