Janna timidly attempted to present her ideas during the middle of a busy, loud meeting and no one noticed her. According to McGuire's model, she failed at gaining ______.

Question

Quizplus · Accepted Answer

McGuire's model outlines four steps in persuasion: exposure, attention, comprehension, and acceptance (or retention). Janna was able to achieve the first step, exposure, by attempting to present her ideas during the meeting. However, she failed to gain attention from her colleagues, meaning she did not progress to the second step of the model. Therefore, the correct answer is B) Step 2 attention.

Janna Timidly Attempted to Present Her Ideas During the Middle