Hovland's four-element model of the persuasion process is called ______.

Question

Quizplus · Accepted Answer

Hovland's four-element model of the persuasion process is called the message-learning approach, not any of the other models listed. The Elaboration Likelihood Model (ELM) and Heuristic Systematic Model (HSM) are other theoretical models used to explain the persuasion process, and the communication-persuasion matrix is a framework for analyzing messages and audiences.

Hovland's Four-Element Model of the Persuasion Process Is Called ______