Tata Motors has improved the productivity of its plant. For the new financial year, the company projects a production increase of 30 percent. It has instructed its sales force to aggressively distribute and promote its trucks. The company believes the market will absorb more products if the sales force is aggressive. What sort of orientation does Tata have?
A)market
B)production
C)sales
D)customer

Question

Quizplus · Accepted Answer

Tata Motors is focusing on pushing its products into the market through an aggressive sales force, indicating a sales orientation. This approach emphasizes selling what the company makes rather than making what the market wants.

Tata Motors Has Improved the Productivity of Its Plant