Innovative Silversmiths creates and markets silver and turquoise jewellery, which it sells to retailers. The company's management believes its retail customers will stock more jewellery if its salespeople use aggressive marketing techniques. Which type of orientation does the company have?
A)customer orientation
B)production orientation
C)sales orientation
D)market orientation

Question

Quizplus · Accepted Answer

The company has a sales orientation, as its focus is on increasing sales through aggressive marketing techniques, rather than focusing on the needs and wants of its customers or on creating high-quality products.

Innovative Silversmiths Creates and Markets Silver and Turquoise Jewellery, Which