Lululemon has become one of the nation's largest specialty retailers by focusing on the customer's needs and wants. This philosophy is at the heart of which type of orientation?
A)sales
B)market company
C)retail
D)production

Question

Quizplus · Accepted Answer

Lululemon's focus on the customer's needs and wants aligns with a market orientation, which prioritizes understanding and responding to customer demand. This approach is different from a sales orientation, which prioritizes maximizing sales volume, a retail orientation, which prioritizes efficient distribution and logistics, and a production orientation, which prioritizes maximizing efficiency in manufacturing processes.

Lululemon Has Become One of the Nation's Largest Specialty Retailers