Minor League Baseball suffers from poor attendance. If salespeople for the teams try to push the sales of tickets onto local softball teams, what type of marketing management philosophy are they utilizing?
A)sales orientation
B)market orientation
C)production orientation
D)societal marketing orientation

Question

Quizplus · Accepted Answer

Sales orientation focuses on the sales of products rather than understanding the needs and wants of the customers. By pushing the sales onto local softball teams, the salespeople are focusing on increasing sales rather than understanding the customers' needs or wants.

Minor League Baseball Suffers from Poor Attendance