If a company uses a sales orientation, what would consumer complaints most likely result in?
A)a less aggressive sales presentation
B)product reinvention
C)continuous market research
D)attempts to cut production costs

Question

Quizplus · Accepted Answer

With a sales orientation, the company is focused on maximizing sales and profits. Therefore, if there are consumer complaints, the company is likely to adjust their sales approach to be less aggressive in order to avoid losing customers and potential sales.

If a Company Uses a Sales Orientation, What Would Consumer