What do companies that have implemented a market orientation strategy recognize?
A)Price is the most important variable for customers.
B)Sales depend predominantly on an aggressive sales force.
C)What the customer thinks he or she is buying is what is important.
D)Selling and marketing are essentially the same thing.

Question

Quizplus · Accepted Answer

Companies that have implemented a market orientation strategy recognize that what the customer thinks he or she is buying is what is important. This means that the company focuses on understanding customer needs and desires and tailoring their products or services to meet those needs. Pricing and sales tactics are secondary considerations to a customer-centric approach.

What Do Companies That Have Implemented a Market Orientation Strategy