One way to identify the orientation of a firm is to examine its primary goal. What type of marketing management philosophy does a firm practise if it seeks to achieve profitability through higher sales volume?
A)societal marketing orientation
B)market orientation
C)sales orientation
D)production orientation

Question

Quizplus · Accepted Answer

A firm that seeks to achieve profitability through higher sales volume practices a sales orientation. This philosophy emphasizes on selling large quantities of products at low prices to achieve high sales volume and generate profits. The focus is primarily on selling rather than identifying and satisfying customer needs or market demand.

One Way to Identify the Orientation of a Firm Is