What does the marketing concept involve?
A)focusing on customers' wants so that the organization can distinguish its product (or products) from the competitors' products
B)selling products at the highest prices that the market will bear with the idea of maximizing profits in the short run
C)selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used
D)focusing on production in order to increase product quality and lower prices

Question

Quizplus · Accepted Answer

The marketing concept involves focusing on customers' wants to distinguish the organization's product from its competitors. It is about creating value for customers and building relationships with them, rather than just trying to sell as much as possible or focusing solely on production.

What Does the Marketing Concept Involve