Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. Which of the following best describes the workforce of Nessca Corp.?
A)It is inward looking, focusing on selling what the firm makes.
B)It takes responsibility for its customers' well-being and interests.
C)It assumes that sales depend on a customer's decision to purchase a product.
D)It focuses on determining the needs of its customers rather than selling aggressively.

Question

Quizplus · Accepted Answer

The description of Nessca Corp.'s marketing strategy suggests that it is inward looking and focused on selling what the firm makes, rather than understanding and fulfilling the needs of customers through market research.